To attract even more users and boost usage - and also as a counterweight to negative PR - Zuckerberg this month announced that Facebook would pay more than $1 billion to creators who use certain Facebook and Instagram features through the end of 2022. On the earnings call, Zuckerberg said video now accounts for almost half of all time spent on Facebook. “I’m excited to see our major initiatives around creators and community, commerce, and building the next computing platform coming together to start to bring the vision of the metaverse to life.” “We had a strong quarter as we continue to help businesses grow and people stay connected,” Facebook CEO Mark Zuckerberg said.
Worldwide, average revenue per user increased 44% year over year, to $10.12. That said, Facebook’s average revenue per user in the region jumped 45%, from $36.49 in Q2 2020 to $53.01 in the most recent quarter. and Canada at 195 million, the same as the previous two quarters. Facebook says it anticipates the iOS privacy change to have a greater impact in Q3 than the second quarter.Īlso of concern for Facebook: DAUs for the flagship service remained flat in the U.S.
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In addition, the company said it still expects increased “headwinds” with respect to ad targeting in 2021 from regulatory and platform changes, most notably Apple’s update with iOS 14.5 to require users to opt-in to allow ad tracking. However, in the second half of 2021, Facebook said, it expects year-over-year total revenue growth rates “to decelerate significantly on a sequential basis as we lap periods of increasingly strong growth” driven by the COVID pandemic.
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